Website SEO Check list


Important Steps in SEO

  1. Initial Analysis Report
  2. Keywords Research
  3. On-Page SEO / On-Site SEO / Technical SEO
  4. Off-Page SEO / Off-Site SEO / Backlinks / Link-building
  5. Ranking Reports

Initial Analysis Report
Take the help of Woo-Rank/ to Create a Report. Please click here to find a sample report.

Keywords Research
There are 2 types of Keywords.

1- General Keywords - Difficult to rank
i.e. Baby clothing Store, kids frocks designs, 

2 - Local Keywords - usually easy to rank
 - which have a location word with them
i.e. baby clothing store in New York, Buy kids frocks in Lahore

Tools for Keywords Research

      • Competitors' Analysis
      • Google Keywords Planner
      • Google Trends
      • Google Search Suggestions
      • Related Searches for (Google Search Page Bottom)
      • Keywords Surfer (Chrome extension)
      • Ubber Suggest
      • Moz bar
      • KGR Formula
      • The Hoth
      • AHREFS
      • LSIGraph.com




 








On-Page SEO

Content Optimization
  • Title (H1)
  • Headings (H1+H2+H3+H4)
  • Bullets/Numbering
  • Images (alt tags)
  • On-page linking
Internal Linking (link to another page of the same website) &
External linking (Link to another authority/relevant website page i.e. Wikipedia, .edu,.gov,.org,)

  • Graphs/Stats
  • Tweets Embed

Use the keywords/Alt/LSI Keywords/Synonyms in

      • URL (keep short URL)
      • Title & meta description
      • 1st para and other paras
      • Use alternative words and synonyms of the main KW
      • Headings
      • Bold the keywords
      • Use in Image Alt KW





- Website OnPage SEO Factors;
  • Meta title - Limit 65 char
  • Meta Description - Limit 165 char
  • Perma-Link Structure
  • URL Optimization
  • Internal/External Linking
  • XML Sitemap (via plugin) - All in One SEO
  • Robots.txt 
  • Google Analytics/Search Console (GWT)
  • Address & Phone Number of the website
  • Speed Optimization (WP Rocket+Smush)
  • Schema Markup
  • URL Canonicalization
  • Broken Link Fixing (301/302 Redirection)
  • Favicon

 
-  Important pages i.e. 
  • Contact
  • Privacy Policy
  • Terms and conditions
  • About us


 











Off-Page SEO

1st & last Target is to build authority.
How to build authority.
1 - Profile Backlinking
Please click here to find the list for profile backlinking websites
image sharing websites, pdf sharing websites, video sharing websites, social networking websites, social media websites, e.t.c.

2 - Local Business Listing + (review your business)
3 - InfoGraphics Create & Sharing
4 - Blog Commenting
5 - Video Sharing
6 - Forums Posting
7 - Guest Posting
8 - On-Site Blog Management
9 - Press Release Distribution
10 - Directory Submission
11 - Article Posting
12 - White Paper writing & Distribution
13 - Wikipedia Resource linking


Backlinking Reporting
Website Ranking Reports

Content Optimization

  1. Use keyword/alt of keyword/syn of the keyword in 1st para, titles, image alts and other important places
  2. Use Headings H1, H2, H3, H4, ....
  3. Use Images with Alt Tags
  4. Use video, you can upload a video in Youtube and embed it here.
  5. Use Bullets, Nummbering
  6. Try to Write Pros & Cons in Table Format
  7. Review and grade the Companies
  8. Infographics
  9. keep URL Smart and short by adding only main keyword in url